Why your niche sucks! Episode 177 with Robb Mcgeary

Summary

The conversation explores the concept of niche in the fitness industry and the importance of understanding and speaking to your target audience. The hosts discuss the current state of fitness niches and the lack of clarity in the industry. They emphasize the need for fitness professionals to understand who they are serving and how to effectively communicate with them. They also discuss the importance of adapting to different client needs and providing tailored solutions. The conversation highlights the disconnect between marketing and delivering on promises, as well as the need for continued education beyond business coaching. The conversation explores the importance of finding the right niche in the fitness industry and tailoring your approach to meet the needs of your target audience. It emphasizes the need to focus on individual clients and their specific goals, rather than trying to appeal to a broad market. The conversation also highlights the dangers of aggressive and confrontational marketing tactics, which can alienate potential clients. Instead, it suggests adopting a more approachable and relatable style of communication. The importance of understanding different demographics and psychographics within the fitness industry is also discussed. In this conversation, Simon and Lionel discuss the importance of being unapologetically yourself in your niche and marketing. They emphasize the need to focus on personality and connection rather than just the product or service. They also highlight the power of storytelling and creating an aspirational vision for clients. The conversation concludes with a discussion on the past, future, present model for sales calls and the importance of understanding clients' desires and pain points.

Keywords

fitness industry, niche, target audience, communication, client needs, marketing, business coaching, fitness industry, niche, target audience, individual clients, marketing tactics, demographics, psychographics, unapologetically yourself, niche marketing, personality, connection, storytelling, aspirational vision, past future present model, sales calls, desires, pain points

Sound Bites

• "Do you identify as busy?"
• "Do you identify as a professional?"
• "What do you think of the current state of fitness niches?"
• "You are in your 50s, you mountain climb, you just are here for a bit of fun, you enjoy exercise, you want to learn a little bit more about it. Do you realize how many people in this gym in front of us right now are looking for someone, are thinking that exact thing?"
• "Whatever you're selling to clients, whatever the work you're expecting of clients, it's the thing that's going to get the result your business wants to be known for."
• "You're probably in the wrong industry if you don't want to have conversation with people."
• "You say you like music, but you're not willing to come to an island? You're an idiot."
• "Why did I start the business? Like everyone has a bit of selfishness in them."
• "Realizing you're not a special snowflake, right?"

Chapters

00:00
Introduction and Identifying as Busy

07:06
The Disconnect Between Marketing and Delivering on Promises

50:59
The Power of Being Unapologetically Yourself

57:25
Marketing Leaves Clues

01:08:55
Removing Doubt from Coaches