What really builds muscle with Alex Gates

The conversation begins with a lighthearted discussion about sunburn and weather differences between Australia and other countries. The main topic of the conversation is the prioritization of education in the coaching industry. The hosts discuss how education seems to have taken a backseat to marketing and sales skills in recent years. They explore the reasons behind this shift, including the desire for instant success and the influence of business mentors. They also discuss the importance of experience and hard work in becoming a successful coach. The conversation touches on the use of meal plans and the trend of knocking certain coaching methods. The hosts emphasize the need for education and proper understanding of coaching principles. The conversation explores the misconceptions and trends in the fitness industry, particularly in the realm of coaching and muscle building. The hosts discuss the importance of understanding the basics and fundamentals before diving into advanced techniques. They emphasize the need for coaches to upskill and educate themselves to provide better results for their clients. They also discuss the potential negative trends in the industry, such as the rise of coaches without proper knowledge and the potential backlash against educators. The conversation concludes with a discussion on the primary factors for hypertrophy and the relationship between strength and muscle growth. In this conversation, Alex Gates and Simon Dutton discuss various topics related to programming for hypertrophy. They explore the importance of understanding individual differences and adapting training programs accordingly. They also discuss the role of progressive overload and the concept of mechanical weight. They share their thoughts on exercise selection and highlight the importance of proper warm-ups and preparation. They also touch on the concept of periodization and long-term programming. Overall, the conversation provides valuable insights into effective programming for hypertrophy.

Keywords

education, coaching industry, marketing, sales, business mentors, experience, meal plans, coaching methods, fitness industry, coaching, muscle building, misconceptions, trends, upskilling, education, negative trends, hypertrophy, strength, muscle growth, programming, hypertrophy, individual differences, progressive overload, mechanical weight, exercise selection, warm-ups, periodization

Chapters

00:00
Introduction and Weather Discussion

02:26
The Shift in Prioritizing Education in the Coaching Industry

06:34
The Influence of Marketing and Sales Skills on Coaching

13:28
The Importance of Experience and Hard Work in Coaching

25:26
Addressing Misinformation in the Fitness Industry

34:01
Understanding the Basics and Fundamentals

38:18
The Rise of Coaches Without Proper Knowledge

43:32
The Potential Backlash Against Educators

49:07
The Big Levers to Pull for Hypertrophy

01:02:24
The Relationship Between Strength and Muscle Growth

01:04:04
Understanding Individual Differences

01:05:02
The Role of Progressive Overload and Mechanical Weight

01:06:09
Effective Exercise Selection

01:07:16
The Importance of Proper Warm-ups and Preparation

01:09:47
Long-Term Planning and Periodization