2024 Fitness Industry Predictions with Robb Mcgeary

Summary

In this conversation, Rob and the Ghost of mentor future discuss the state of the fitness industry in January and the challenges coaches face during this time. They highlight the misconception that January is a great month for sales and emphasize the importance of understanding the mindset of potential clients. They also discuss the quality of fitness education and coaching, noting that while education is improving, the overall quality of coaching may be declining. The conversation concludes with a discussion on the rise of good coaches and the decline of online coaches, as well as the importance of therapy and the misconceptions about coaching. In this part of the conversation, the hosts discuss various themes in the fitness industry. They highlight the arrogance in the industry and the tendency to judge others without understanding their circumstances. They also talk about the rise of pointless labels and trends, such as forest bathing and zone 2 training. The conversation then shifts to the emergence of the 18-year-old longevity coach and the increasing interest in biohacking. Finally, they discuss the trend of the hybrid athlete and the ongoing debate about the effectiveness of supplements. In this conversation, the hosts discuss various themes and trends in the fitness industry. They explore the impact of pesticides and nutrient deficiency on health, the misuse of supplementation, the resurgence of HIIT training, the labeling of health advice as conspiracies, the importance of understanding and applying research, the shift towards group coaching, the potential return to one-to-one personal training, and the impact of AI on the industry. They also highlight the rise of lazy personal trainers and the need for individualized and evidence-informed approaches to training and coaching.

Chapters

00:00
Introduction and Busy Start to the Year

01:00
The Disappointment of January for Coaches

03:26
The Majority of People Are Not Ready to Buy

06:26
The Importance of Helping Others

07:39
The Shift in the Fitness Education Industry

10:45
The Rise of Good Coaches and the Decline of Online Coaches

11:31
The Quality of Coaching vs. the Quality of Education

19:51
The Rise of Good Coaches and the Decline of Online Coaches (Continued)

21:46
The Importance of Therapy and the Misconceptions About Coaching

25:13
The Importance of Therapy and the Misconceptions About Coaching (Continued)

26:06
The Need for Experience and Real-Life Lessons

27:18
The Importance of Understanding Different Professions

28:34
Arrogance in the Fitness Industry

32:46
Pointless Labels and Trends

36:17
Zone 2 Training and Biohacking

38:23
The Rise of the 18-Year-Old Longevity Coach

41:05
The Rise of the Hybrid Athlete

46:43
The Supplement Debate

50:03
Impact of Pesticides and Nutrient Deficiency

51:13
Supplementation and Misuse

52:34
Resurgence of HIIT Training

54:07
Labeling Health Advice as Conspiracies

56:13
Understanding and Applying Research

59:06
Shift towards Group Coaching

01:02:27
Return to One-to-One Personal Training

01:09:14
AI's Impact on the Fitness Industry

01:13:03
The Rise of Lazy Personal Trainers