Creating a 360 degree brand: Callum from Graphfit

There is much more to a brand than colour scheme and canva!

Social media is an ever changing landscape many personal trainers get caught up in and I have seen many accounts where it looks more like a graphic designer than a coach.

So In this episode of the Self Made Podcast, it is a pleasure to welcome Callum Edwards the owner of Graphfit to the show to delve into what it truly means to build a successful brand. 

We discuss how your brand is much more than how you portray yourself on the gram but how you run your business, how you make your clients feel safe and how you give value on both sides of the paywall. 

We deep dive into how to build your audience and stand out from the pack but also how to keep clients long term through the resources you offer and the community you build. 

Because ultimately it is easy to retain a client and build referrals from a s old product than constantly looking for the next new person.

If you want to know more about Callum and Graphfit you can find them on Instagram @graphfit.co as always if you want to know more about my work you can follow me @kingsleydutton and if you enjoy the episode please share on socials tagging me and Graphfit.